"The very foundation of New Genre started with a simple idea: to create and market a clothing line based on a topic most people are wary about, but have the want to pursue. From this very idea came the focus on esoteric imagery and the very framework and underlying messages of both public and secret organizations. It’s not about exploiting organizations or falsely representing them, it’s about knowledge. It’s about the way you or I see the imagery presented to us through the clothing and the way we choose to understand it. Perception is everything in the modern age that we live in and society is quick to judge. New Genre isn’t just a clothing line about fancy graphics, it’s about growing and understanding the world around you."
- i salute you new genre apparel! this is an awesome endeavour !